Click V M is another one of our clients who we designed a bespoke logo for. They are essentially a website search engine optimization company, helping businesses attain better results within the search engines but they also provide web design and video creation and marketing services. With this in mind along with the fact their company name is Click we decided to incorporate a cursor in to the design so settled upon using a black cursor outline as the backing and the basis for the design. After this we played around with a few different variations using reds and greens and greys but none of them felt right or gave the desired effect so eventually we settled on a mustard kind of yellow with a little gold for the click writing which is layered across the cursor outline set in a bold thick font. To complete the design we needed to incorporate a third and final element as the logo still looked somewhat sparse. We decided to use black again but for a circle placed under the click writing. Within this we incorporated the v m part of the name white to stand out as clearly as possible.
We produced several variants of the design including a clear png format which can be placed on multiple coloured backgrounds. We enjoyed making this logo and feel that the final outcome was a success, we decided however to design a slightly different additional image for the website’s favicon as the main logo had to much shape variation and was not suitable for such a tiny image. The favicon consists of a circular black background with a yellow / gold letter C in place of the full click name. If you would like to see the full website with our work for Click VM why not visit their website which is www.clickvm.com